Top Fashion Merchandising Schools

There are many different types of niches in the fashion industry, and business, marketing and merchandising are just some of many roles that professionals take on in the world of fashion. Top merchandising schools put out a certain number of capable graduates every year, yet only some of them manage to find the dream job that they have wished so long for.

Being a success in the marketing and merchandising field is about more than having graduated from one of the top schools in the nation. Being a success in the industry also has a lot to do with other personal characteristics of the human, such as their work and their imagination and the connections that they may have made while still in attendance at one of those top schools out there.

Getting into the Top Merchandising Schools in the World

Whether you’re still in high school or plugging away at your general courses at a community college, dreaming of getting into the top merchandising schools in the nation or in the world can be a reality if you want it to be. Not everybody has what it takes to work in the fashion industry in the first place, in just the mere fact that you have decided that merchandising or fashion marketing is niche for you, working towards it is one of the most admirable things to do.

People who decide that fashion is what they want to do and work toward achieving that goal are that much more likely to do well in the industry. Once admitted, succeeding in the top merchandising schools out there is hard enough, so be sure that that is really what you want to do before you spend your money and your time working towards it.

Where Are at the Top Fashion Merchandising Schools [http://www.fashion-school-info.com/fashion-merchandising-schools.html] Located?

Many people make the mistake of thinking that the top schools are all located in the ever so crowded New York City. While many design and marketing schools are located in New York City, some of them are located in Los Angeles, California, San Francisco, California, schools in Florida, and even schools that people would never think to apply to if they were blinded by the promises of fortune and fame that the top schools in the big cities seem to have to offer.

At this point, you never know if one of the top fashion merchandising schools out there is something that you were going to want to consider; the truth stands that you never know until you try, and applying to one of these wonderful institutions of higher learning is the first step in making the effort.

Top Fashion School – Do You Have What It Takes to Get Into One?

Part of the beauty of deciding to go into the fashion industry is dreaming about getting into a top fashion school. Every future fashion designer or aspiring student of fashion has dreamed of attending one of the top fashion schools in the nation at some point or another.

It just so happens that dreaming about something and making it happen are completely different things these days, and it takes a special person to push themselves to that limit in the first place.

How Are Your Grades?

All too many aspiring students make the mistake of thinking that grades not matter when it comes to getting into the top fashion school of their choice because they are not applying for interest on a traditional college or university. Things are actually quite to the contrary; getting into the top fashion school in the nation is going to require a great deal of smarts and dedication and intelligence, and good grades are a reflection that a potential student has all of those qualities and more.

If you are not used to having to work hard to get good grades, there will be no success for you at a top fashion school. A fashion school is an art school, and an art school is a type of postsecondary education where degrees are given out once studies have been completed. If you are trying to get a degree, it is important that you do as well as you possibly can to earn good marks and learn everything you can.

How Are Your Skills?

Let’s face it, just because you didn’t going to a top fashion designer school [http://www.fashion-school-info.com/fashion-designer-school.html] does not mean that you actually have talent. Just because you can style yourself in the morning to school does not mean that a career in fashion industries for you. Perhaps you should be a business owner or a celebrity ensemble artist. People with no artistic skills whatsoever are probably not going to do that well in a top fashion school atmosphere, so is important to keep that in mind.

If you can’t draw but you dream of going to a top fashion school, perhaps you should consider a business in fashion marketing or fashion business; design just may not be your forte. That’s perfectly okay.

Getting into a top school is about more than wanting to do so. It’s about having the drive and the skill and the grades necessary to make the cut. Even people who have all of those qualities and more may not be successful. Only a small fraction of students actually become successful designers, but more than likely attending a top fashion school can help you find your personal niche in the fashion industry.

Top Fashion Schools – Initiate Your Profession in the Fashion Industry

Top fashion schools offer a wide diversity of courses in preparing students for employment in the fashion industry. The fashion industry is permanently changing due to the fact that individuals always like to buy modern clothes. If you assume you ‘ve got what takes to become the next big thing, the first thing you need is an education in fashion design at one of the top fashion schools.

Fashion program official recognition is an universal indicator of quality, focusing more on the quality of academics and the rigor of training at a school. In order to turn out to be certified, all the top fashion schools gone throughout a very complicated certification procedure with the National Association of Schools of Art and Design. The accreditation committee is in charge with the evaluation process.

If you’ re interested in having a profession in the fashion industry, there are lots of top fashion schools that can meet your expectations. It’ s up to you if you choose the traditional on-campus or the on line approach. Whether you aim for a profession in fashion design, fashion merchandising or the manufacturing of clothes, a well documented list of top fashion schools is going to be a stepping stone towards your preferred career in this business.

The Art Institute of Pittsburgh Online Division will suit individuals not willing to move to a campus, offering degrees and diplomas while permitting you to set your own schedule. Students looking for preparation in sales strategies could find their Fashion and Retail Management program extremely appealing.

With programs both web-based and on campus and one of the top fashion schools, the Academy of Art University in San Francisco gives a fashion major with instructors who actually are working in their industries, thus being capable to link real life experiences as they apply to the courses.

Across US there are 14 art institutions that are included in the top fashion schools category, where you can learn everything about fashion design strategies, marketing and merchandising methods. There are Fashion Institutes that have campuses in fashion centers such as New York or L.A.

If you ‘re interested in getting as far away from home as possible, there are top fashion schools overseas which can provide you with a quality fashion instruction. One of the prominent schools is the American Intercontinental University at London that offers these degrees: an American and a British Bachelor’s, a Bachelor of fine Arts in Design and as well an Associate of Arts program in Fashion Marketing.

If you would love to find out more about fashion, there is the Cornell University in NY with its Section of Fiber Science and Clothing Design. This institution of higher education offers to its college students an undergraduate major. There are a number of 4 levels available: Fiber Science (MS and doctorate programs) and also Apparel Design (Masters’ and Doctorate programs).

Also, in your search for top fashion schools consider the Texas Women’s University, with fashion courses taught at the Denton campus. Their Fashion and textiles division offers degree programs for a Bachelor of Arts in Fashion Design and a Bachelor of Science degree in Fashion Merchandising.

Top Fashion: Virgins Saints and Angels

Welcome to a new series, Top Fashion. In each installment, we’ll be taking a look at some of today’s best top fashion brands. These are companies which define the world of fashion as we know it. At the forefront of innovation and influence, these designer labels are pushing the industry forward with their conceptual statements and their novelty in technique. The top fashion brands we’ll be exploring define the very essence of what it is to be fashionable. To be so unique, beautiful, and dare I say it, cool. To be on everybody’s “to buy” list. They are the envy of all their competitors. This is what it takes to be a top fashion brand, and to be part of the Top Fashion series.

Our first featured brand is Virgins, Saints, and Angels. Inspired by the Goddess, with elements of Gothic tradition and Religious iconography, Virgins, Saints, Angels, make unique jewelry that’s simply magical to behold. Each compelling piece possesses an element of the eternal that encourages enlightenment, expression, and creativity. As beautiful as they are mystical, Virgins, Saints, and Angels designs are revered for their powerful symbolism and eternal appeal. All Virgins, Saints, and Angels pieces are handmade in San Miguel de Allende in Mexico by a team of thirty-two traditional craftsmen. The collective, also referred to as V.S.A. for short, was started in 2000 by Cheryl Finnegan (Finn), after a fourteen year marketing career with Levi Strauss & CO, in an effort to bring together an artistic community where individuals would be free to explore their imagination and spirituality. San Miguel is a bustling melting pot of creative endeavors, traditional culture and folk-lore. This is the perfect birthplace for pieces of handmade divinity to be made.

Just take a look at some of the unique examples of jewelry that Virgins, Saints, and Angels have to offer: The San Benito Magdalena Medallion Necklace. A gold dipped sterling silver rosary with black diamond Schwarzkopf crystals. The rosary features seven large black crystals, while the Vatican medallion displays four smaller crystals. It is simply beautiful. The Hamsa Hand Charm Necklace. This piece features intricate silversmith craftsmanship. The charm protects the wearer against evil and temptation through the crystal “all-seeing eye” displayed at the center of the charm. Six smaller crystals complete the design. The Charmed Magdalena Four Virgins Necklace. Beautiful, Gothic design in sterling silver and natural pearls. The large silver medallion displaying the four Virgins design features nine clear Schwarzkopf crystals, while the long pearl rosary also displays seven over-sized clear crystals. This is a truly magnificent and enchanting piece.

Virgins Saints and Angels draw their inspiration from Catholicism, as well as iconic females such as Eve, Mary Magdalene, and Aphrodite. The artisans of Virgins Saints and Angels seek to intertwine beauty, creativity, and the celestial. They employ the use of precious metals and stones, Schwarzkopf crystals, and religious artifacts sourced directly from the Vatican. These charms carry with them power, protection, and beauty. They guard against temptation and evil, and serve to relieve the aching soul. More than just jewelry, Virgins, Saints, and Angels make magic.

We hope you have enjoyed the first installment of Top Fashion. In future articles we will be diving deeper into what it means to be a Top Fashion brand today. We’ll be taking a look at some more groundbreaking and innovative companies from around the globe, who are shaping the world of fashion. We hope to see you next time.

What Makes a Top Fashion School?

Has expressing yourself through fashion always been your trademark? Is turning a plain T-shirt into an exciting outfit effortless for you? If you are looking for a way to express your creativity, fashion design schools may be a good choice. However, there are so many art schools from which to choose, it could be confusing and time consuming to browse aimlessly online. What makes a top fashion school? Here are some important aspects you should take into consideration when choosing a fashion school.

Fashion design is like any other kind of design; it requires solid fundamental training. Students will need to be trained for chromatics, sketching, and art history in addition to other core subjects to be prepared for advancement into the major of their choice. It is important to review an art school’s foundation courses; with sound fundamentals, you will be able to move on to fashion design with confidence.

A top fashion school must allow students to be creative and be sensitive to current trends while at the same time prepare them with the artistic skills needed to realize their concept. Fashion is not just about runways and spotlights; a good fashion designer needs to know the structure of every piece of garment from the simplest skirts to a three-piece-suit. They need to know how to construct a sophisticated garment with different kinds of fabrics. That is what a top fashion school needs to prepare their students for. Basic courses required in a fashion design school are patternmaking, draping, basic design, and fashion design courses. There should also be optional courses for students with different career goals, such as fashion marketing and merchandising, textile design, men’s wear, knitwear, sportswear, and even beauty and fragrance.

You may also take a look at the profile of the faculty. With a practical science like fashion design, it is good to have distinguished professionals from the industry to give students insight and first hand information from the industry. These professionals can be buyers, store managers, store planners, product developers, fashion journalists, textile designer, and of course, fashion designers.

Another good angle from which to review a top fashion school is its relationship with the industry. Every year, schools send out hundreds of graduates to the fashion industry. If the graduates perform well in their fields, these companies will welcome students to practice internships in their companies. With fields like fashion design, it is important to have the opportunities to intern. It gives you a sense of how the industry really functions and helps you determine in which area you would like to embark your career in fashion.

Fur Gilets: Sophistication and Practicality

Gilets essentially are waistcoats that are made using luxurious and comfortable fur. If you’re looking for a padded jacket that’s made out of fur, then you’re probably searching for a gilet. If you’re trying to find a sleeveless offering that has a nice and lightweight feel, then you’re most likely searching for one as well. Finding a real fur gilet no longer has to be a difficult job for anyone. That’s because fur gilet fans can now explore so many exciting options in these garments. They’re becoming more and more popular by the day.

Don’t simply ask yourself why you need a real fur gilet in your closet. Look for reliable and truthful answers. Apparel that’s made out of fur can look gorgeous and chic. It can give you a timeless and classic appeal as well. Think about film stars from decades and decades ago. Think about the trendy folks you see walking down the streets of big cities such as London, New York, Milan, Paris, Tokyo and San Francisco. They regularly don fur garments of all kinds.

Fur apparel can help you stay comfortable without sacrificing your style in any way. Cool and cold temperatures don’t have to interfere with your look at all. Fur garments can give you the gift of ample warmth. It can be unbearable to feel too cold to take care of your daily responsibilities. Cold temperatures can make walking around your neighbourhood and taking care of basic errands feel like a serious hassle. If you want to be able to enjoy maximum convenience and ease, fur garments can give you a feeling of comfort and warmth that’s unsurpassed. You don’t have to bundle up in layers and layers of heavy garments to feel warm and relaxed. Lightweight fur attire can often do the trick, believe it or not.

Fur apparel can be appropriate for all different kinds of events and occasions. You can wear fur garments when you’re taking on daily chores and tasks. It can be convenient to throw a fur jacket on prior to visiting a local supermarket. You can wear fur garments to work, to social gatherings and during in-depth shopping excursions. If your closest friend is hosting an outdoor luncheon, you may want to consider throwing on a gilet that’s made out of beautiful fur. If you’re going to be headed to numerous department stores to manage your accessory shopping needs, it may be wise to don a fur jacket.

Real fur gilets can be great all year long. You can wear them during the autumn on brisk outdoor walks. You can even rely on them on chillier summer afternoons. The options don’t stop. If you want to look effortless and cool regardless of the time of year, you need a fur gilet as soon as possible.

Fur attire may look and feel luxurious. It doesn’t have to be expensive, however. There are many fur gilet options that are actually budget-friendly. Looking fantastic and feeling warm is easier than ever now.

The Use of Quickbooks Enterprise for Your Business

QuickBooks, one of three flagship products offered by California-based Intuit, was originally patterned after personal accounting package Quicken. Intuit executives wanted to provide a package that would offer small business owners the flexibility of an easy-to-use software package and the structure and compliance required to run a profitable business.

Whether large or small, no matter what you sell, your business needs an accounting program that is reliable and accurate, allows for simple generation of reports and is highly functional. Enterprise Solutions from QuickBooks, designed for growing businesses, has the capabilities and flexibility to meet your business’ unique needs as it grows – and it could save you thousands in up-front and ongoing system costs.

QuickBooks Enterprise provides the key functionality you need with incredible ease of use. If you are a business owner or manager exploring the available solutions for improving the financial flow of your work, here are just a few reasons why you should consider this product.

  • Business Growth Support: QuickBooks Enterprise lets you scale up to 30 simultaneous users as your organization grows.
  • Flexibility: The software is designed to work the way you work, so you don’t have to change your current business processes. This program lets you customize any of its 120+ built-in reports and forms such as estimates and invoices to look and work the way you want.
  • Instant Access: Get real-time, instant access to the information you need to know about your business, when you want it and in the format you want it in, from Enterprises’ 120+ built-in reports, such as Forecast Overview, Forecast vs, Actual, Profit & Loss Budget Performance, and A/P Aging Detail.
  • Functionality: Enterprise Solutions delivers all of the key financial management and accounting functionality you would expect from a sophisticated solution, including: G/L, A/P, A/R, Payroll, Fixed Assets, Job Costing, Budgeting and more.

Consult with a local QuickBooks business vendor today for more information about QuickBooks Payroll Support Number, Quickbooks Customer Service Number, and Quickbooks Enterprise Support Number to learn more about upgrading your current records to the flexible and manageable QuickBooks software solution.

Top Woman Fashion Brand Online Fashion Shop

Finding a woman fashion brand that meets your taste and fit preferences is quite a task considering the wide range of designers in the market producing competitive designs of outfits for women. Finding a woman fashion brand that meets your taste and fit preferences is quite a task considering the wide range of designers in the market producing competitive designs of outfits for women. PolkaDotCat is one such woman fashion brand that embraces its design with divine femininity and romance while still maintaining the street chic allusion for the everyday look. The top woman fashion brand was also the designer picked to dress Miss England and therefore if you have been in search for elegance and supremacy in detailed design, you can visit their online fashion shop for a variety of outfits. With the PolkaDotCat designer being named the designer of the year, you can be sure that the woman fashion brand releases only quality fashion outfits. The recognition that has been given to the Dubai based brand in terms of producing a quality line of fashion outfits has made it earn a high level of respect as a top woman fashion brand. The brand has released quite a number of top trending outfits that have become fashion favorites to models, media personalities and celebrities. Whenever you dress in any of their products, you will be in the same league as the fashion icons of today’s fashion industry. This elegant woman fashion brand has quite a collection when it comes to the designer fashion outfit creations. These are categorized into Holiday collections and the years trending collection. These collections contain great designs with allusions from the 40s, 50s, 60s, 70s, and 80s maintaining a certain air of sophistication in design worn by the fashion icons of those days. You can choose from this great collection of outfits for any occasion. The products are all available easily from the online fashion shop. You can also download a catalogue from the online store that you can look through to help you decide the look that you would like to achieve from their outfits. The online store catalogue download will provide you with pictures if the various outfit details of the size and fit, material and care of the outfit and finally the price of each outfit in the current collection. Size has always been a dreaded aspect in designer woman fashion brand releases, but with Polka Dot Cat you can rest assured in finding a range of sizes in both U.S and U.K with specifications on other measurements such as waist. These details will make the process of shopping from the online store much easier. If you are not sure about the sizes, you can also directly contact the designer for any specifications. The variety of pricing of the designer outfits is quite reasonable considering the amazing and trendy designs from the woman fashion brand. Finding such a recommendable woman fashion brand with such reasonable pricing is a stroke of luck for any woman who appreciates great designer talent. If you have been looking for a woman fashion brand that will meet your fashion tastes and adorn you in the best fashion outfits, PolkaDotCat is all you need.

Indian Fashion Show Upcoming in 2014 | Top Fashion Designer

Indian Fashion is and bored area which are organize many fashion event for male, female and kids model in India. Fashion show is organized in Mumbai, Delhi, Goa and Bangalore. Weeding show is organized in Indore which is tier 2 cities. Indore is a largest city of Madhya Pradesh which city is located 190 km from Bhopal. Mumbai is capital city of the Maharashtra. Metro city of India with are called by star city because it is film city of boll wood. Mumbai is a second most populous metropolitan area in India. Mumbai city population is 18.4 million. Mumbai have organized many type of fashion show which are related to film audition, products advertising, ramp modelling and company event. The wills lifestyle fashion show week autumn winter for 2014 in India are declare by the fashion design council of India for 2014. This fashion show is declared for 5 day. It organized in March 2014 at hall no 18 in pragati maidam, New Delhi. Pragati maidan near by metro station and it is historic place of India. Many film events was organised in pragati maidan. Now, in this fashion event 119 fashion designers are participating with our best model. New face model also participate in this event. Indian Model club are participating with our model which are very talented and very creative in modelling area. New face model are register for many this opportunity and register your model profile on Indian model club official website. Upcoming Modelling Event-: 1. India Fashion forum 2014 “EXHIBITION” (17th and 18th January 2014) 2. Bangalore fashion week (23rd January, 2014 To 26th January, 2014) 3. Mumbai and Delhi- Imminent Kids Fashion Show (December 28-29 and at Mumbai on January 2014(25-26) 4. Kiddie Fashion Show 2014 (8th to 19th, two days of great spectacle, India Kids Fashion Week 2014 was held in Mumbai) 5. Highlights of Blender’s Pride Bangalore Fashion Week 2014 (23rd to 26th January of 2014) Top Fashion designer of India-: 1. Manish Malhotra 2. Wendell Rodricks 3. Abu Jani and Sandeep Khosla 4. Tarun Tahiliani 5. JJ Valaya 6. Rina Dhaka 7. Manish Arora 8. Rohit Bal 9. Ritu Beri 10. Ritu Kuma Top Modelling City in india. 1. Mumbai 2. Goa 3. Bangalore 4. Delhi 5. Chennai 6. Jaipu 7. Indore 8. Dehradun 9. Kolkata 10. Hyderabad Indian Model club are participating in all city and all program which are play for products advertising and brand name advertising. New face model are also register on Indian model club. Miss indian fashion Show is most most important for our register user . Many fashion designer are participte in this fashion show The top 10 semi-finalists of the 51st edition of the Miss India beauty pageant have been announced during the grand finale night in Mumbai. The contestants, who made it in the top 10 list (in random order) Simran Khandelwal, Amarjot Kaur, Nikhila Nandgopal, Ashwati Ramesh, Lopamudra Raut, Gail Nicole Da Silva, Koyal Rana, Jantee Hazarika, Jhataleka Malhotra and Irshikaa Mehrotra. The top 10 contestants went through the question and answer round and will compete for the Miss India crown. The 2014 Femina Miss India beauty pageant is being held at Yash Raj Studios in Mumbai. The finale is hosted by Bollywood actor Riteish Deshmukh. The panel of judges are actors Abhay Deol, Jacqueline Fernandez, Vidyut Jamwal, Aditi Rao Hydari, Malaika Arora Khan, fashion designer Manish Malhotra, rapper Yo Yo Honey Singh, Miss World 2013 Megan Young and World Champion Boxer Vijender Singh. The grand finale night started with singer Mika Singh’s performance. He performed on “Agal Bagal” and “Party Toh Banti Hai” song. Honey Singh, Sonakshi Sinha, Shahid Kapoor and Shraddha Kapoor performed at the finale. Sinha gave a tribute to former beauty queen Zeenat Aman as she performed on her hit songs.

A Popular Higher Fashion Designer Brand – Now Availble For Several Fashion Budgets

The Starting of the Excessive Fashion Designe The Versace Brand – Overcoming The Past – Has New Vision To The Brands Long Term Gianni Versace , generally referred to as Versace, can be an Italian fashion label founded by Gianni Versace in 1978. You’re going to uncover alot regarding the Versace Brand name in this write-up, the rise, issues, loss of Gianni Versace and even versace 2007 as also as the rebuilding of the brand and its survival today. The first Versace boutique was opened in Milan’s By way of della Spiga at 1978, (though the Versace family members are from Reggio Calabria) and its popularity was rapid. Right now, Versace is 1 of the earth’s main intercontinental fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and dwelling furnishings underneath the different brands of the Versace Private group. In 1994, the brand turned a home term after the widespread insurance plan of your Black Versace costume of Elizabeth Hurley. Versace Couture, of which contains excessive-end, usually handmade apparel, jewellery, watches, fragrances, cosmetics, handbags, footwear, and home furnishings, may be the property’s major line. Historically, this may be the only line offered for the runway, that is shown during Milan’s fashion full week, but this has not been strictly the case in recent a long time. Couture attire within this line may possibly expense countless numbers and fits price tag 50 percent as a lot, but even now within the countless numbers vary. Donatella Versace straight heads this line and designs a vast sum of the items. Growth of Versace As his results continued to mature, Versace started establishing boutiques throughout the U.s.a with the aid of his family members. He also centered on publishing a series of coffee-table publications that featured his sketches and photographs of his designs by esteemed photographers such as Richard Avedon, who also worked on Versace’s advertising and marketing campaigns. Versace’s attraction inside current and daring continued to flourish, and at 1989 he developed a line of haute couture to the 1st time. At 1989 Versace designed costumes towards the San Francisco Opera; a great enthusiast of the opera and ballet, Versace explored costume design and style as a part curiosity all through his career. In 1993 Versace was diagnosed which has a scarce cancer from the inner ear. He battled this cancer effectively and then started to pass a lot of his business responsibilities onto his family members. Maturity of Versace The opposite Versace label named Versace Variety would be the 2nd excessive-end line in the private group and is developed toward younger extra fashioned individuals, the logo is discreet and consist in a hollowed V surrounded because of the classic Greek frieze or is signed in all term using the phrase “selection” published scaled-down at black for the bottom line of your brand Versace in hollowed letters or in white. Unfortunately Mr. Versace was shot to demise in 1997, his sister, Donatella right now performs closely to construct the brand and preserve the innovative vision alive at Versace. The Present: The corporate, based at Milan, is completely owned by the Versace household: Allegra Beck Versace, Donatella’s daughter, owns 50 percent; Santo Versace, Donatella’s brother, owns 30 %; and Donatella owns 20 percent. Ms. Versace began functioning with her brother Gianni inside the mid-1970s. Her brother was shot to passing away on July 15, 1997, outside his Miami household, and she has been designer from the Versace label for a lot more than a decade. At present fashion shows, the stories go on as a popular brand re-emerges: “This Viva Versace! Display in Milan’s brief fashion season started out having a surprise: extended coats that had been worn over ulra-shorter shiny skirts, and elongated attire having a zipper undone in order for 1 leg to stride. A different opening-up trick was to cut absent the spine, leaving it totally bare. Regardless of whether it absolutely was the rear view of your violet fur vest or maybe a lower-absent evening gown, it had been like reading through a memory stick of your infamous Versace safety-pin gown just keeping decency along.” How efficiently Versace can you trip out the present crisis is often a make any difference not simply of how nicely its restructuring performs but also of how balanced its offerings are “from a value stage of view,” Mr. Frasch said. Like its competitors, Versace will have to pull off the hat trick of retaining its luxury aura although attracting new shoppers with much more inexpensive products. “Versace usually serviced a considerably broader assortment of customers than men and women would imagine,” Mr. Frasch stated. “And it stays a very valid brand.”